Safer Sydney

Safer Sydney
A competition poster for a campaign that was aimed at individuals that get a little too excited on a night out. Something that is becoming a huge problem in areas of Sydney among its youth culture. Our idea took the form of a confronting image that highlighted the consequences a person would personally face if they engaged in alcohol related violence. Making them think a little bit, about not only how to read the poster but to change their behaviour.

M&C Sydney