The brief was to showcase Carlsberg's sponsorship of Wembley Stadium. Our iconic idea tied the brand to the home of English football by showing a half-opened Carlsberg bottle top to represent the Wembley arch. The ad featured in England's match day programmes, in The Campaign BIG Award shortlist for press ad of the year and won MCCA Best Award for Advertising Communications 2010.
Title Wembley Programme Advert
Client Carlsberg UK
Brand Carlsberg
Director of brand and insight Paul Davies
Senior brand manager Ifan Jenkins
Agency Billington Cartmell
Creative director Beri Cheetham
Art director Beri Cheetham
Writer Liam Fenton
Photographer Jeremy Hudson
Billington Cartmell
Campaign Awards
